CHINA: A RISING MARKET FOR THE ITALIAN ENTERPRISES

Since some years, Venetian Cluster works in the international framework to promote the Italian competences, products and technologies about the cultural and environmental heritage and to support their moving into other countries through its service of Coaching for the Internationalisation.

This service represents a good opportunity for the Italian enterprises to be present in the international context and sell products and competences, fostering the Made in Italy in the sector of cultural and environmental heritage.

Venetian Cluster started working and being present in China since 2006 through different collaborations with public and private bodies, and in the last days it has finalised some tasks that are fundamental for the strengthening of the international relationships and for the presentation of the Italian competences about the cultural heritage.

On 21st-22nd September was organised the WORKSHOP “SAFEGUARD OF THE CULTURAL HERITAGE AND CONSTRUCTION AND MANAGEMENT OF MUSEUMS“.

The workshop was realised in Chengdu, China, in cooperation with the Department of the Culture of the Province of Sichuan, with the support of the Italian Embassy and of the Italian Institute of Culture in Beijing, of the Italian Ministry of Cultural Heritage and of the Fair Body of Chengdu.

The event was connected with many other manifestations organized by the General Consulate of Chongqing for the XVII Western China International Fair, where Italy is the Guest Country of Honour.

The objective of the workshop was to present the competence and the professional capacities of the Italian experts in order to exchange good practices that can be very useful for the safeguard of the Chinese cultural heritage and Venetian Cluster presented here the innovative technologies and competences of the Italian enterprises and professionals.

Directors of museums, archeologists, technicians and experts had the opportunity of learning some details about the practices and technologies in a sector in which Italy is a recognised leader at the international level.

Friday 28th September the INAUGURATION OF THE HBTOWN COMPLEX took place.

Huayi Brothers Media Group (HB) created the project dedicates to the Italian excellences, with 36 buildings with the architectural characteristics and style of the cities of Venice and Assisi, for a total budget around 400 million of Euro.

Friday 28th September the inauguration of HBTown took place in Changsha, China.

The project has the objective of establishing Italian companies and promoting our exports: inside the complex, hotels, restaurants, Italian design stores, furniture and crafts shops are established in order to sell Italian products.

Just few days after the grand opening, HBTown is already an attractive site for many people that crowd into the complex in order to be able to enjoy original Italian style and products.

Within the HBTown project, Venetian Cluster had the role of supervisor for the construction of the buildings and today it cooperates with the local partners to establish there Italian enterprises, supporting their legal, administrative and technical preparation. The opportunity is still open to the enterprises of the following sectors: design and furniture, food and beverage, arts and crafts sector, tailoring, etc.