Artificial intelligence (AI) is a technology that has pervasively entered our everyday lives, sometimes without us even realising it. Cultural and creative enterprises can also benefit from this innovation by improving the production, distribution, and enjoyment of content. AI algorithms analyse large amounts of data to predict trends and personalise user experiences, such as film or music recommendations. AI tools support artists in creating innovative works and automate repetitive tasks, freeing up time for creativity. The adoption of AI offers new opportunities, but requires investment in digital skills and a strong focus on rights protection. We discussed this topic with two experts: Nicola Grandis spoke to us about artificial intelligence and Guglielmo Cevolin about copyright and copyright protection.

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