Digitisation and predictive analysis, imagining possible futures and risk management are skills that are increasingly becoming part of companies’ routines and should also help cultural and creative businesses in the sustainable management of their activities, expanding audiences and improving efficiency. Digital platforms and collaboration tools facilitate the global dissemination of content and cooperation between creatives. Predictive analytics enable data-driven strategic decisions, improving customer experience and predicting trends. However, challenges such as copyright protection and technology adoption require attention. We discussed this with Dr. Fulvio Conti, Dr. Antonio Furlanetto, and Dr. Stefano Fait.

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