RECAP MCV

• Project title: Recapitalisation MerlinCV – Innovative Experiences of Cross-border Cultural and Natural Heritage
• Start date: 01/07/2023
• End date: 30/06/2025
• Project duration: 24 months
• Total project budget: EUR 749.373,20
• Program: INTERREG Italy-Slovenia

THE PROJECT.

The cross-border project RecapMCV will contribute to the visibility of the cross-border tourist region by enhancing, updating and promoting the digital products and their impacts, developed in the MerlinCV project, which are based on the exploitation of the unexpressed potentials of cultural and natural heritage and gastronomy.

OBJECTIVE.

The actions envisaged by the RecapMCV capitalisation project will aim at:

• digitizing innovative cultural heritage, supporting innovative, integrated, thematic and sustainable tourism products in the Italian-Slovenian cross-border area;
  scientifically and professionally supported
• utilisation of the unused heritage of castles and villas and the heritage of the Patriarchate of Aquileia for innovative digital tourism products
• to offer relevant solutions at European level for the development of innovative and sustainable thematic tourism; to this end, activities will be organized in the field of dissemination and updating of digital products, as well as the involvement and promotion of products among new target groups (vulnerable groups, disabled people, creative and cultural industries, social entrepreneurship) and also training/awareness-raising of stakeholders
• promote the study or transfer of good practices, in the context of the transfer and updating of practices for the promotion of project results to the general public. On this basis, the re-use and promotion of various pilot projects will be developed: individualised itineraries, innovative presentation of cultural and natural heritage, digital products, thematic cycle routes, and stories in tourism.

OUTPUT.

A strategic plan for the digitisation of cultural and natural heritage, based on best practices of multisensory heritage presentation and site management, will be presented and adapted to key target groups such as vulnerable groups, SMEs, social enterprises and their employees and potential start-ups related to the use of cultural and natural heritage and/or sustainable tourism, cultural and creative industries, regional, national and international decision makers and chambers of commerce, business incubators, public and private heritage organisations (including NGOs), educational and cultural institutions and the local population. A strategy and action plan will be drawn up, which will include the valorisation of the situation, potential opportunities and risks, guidelines for presentations to vulnerable groups and the adaptation of content and presentation methods to new generations of tourism consumers.

PARTNERSHIP.

Lead partner: ZRS – Znanstveno-raziskovalno središče Koper

Project partners: Občina Tolmin, Venetian Cluster srl, INFORMEST – Centro di Servizi e Documentazione per la Cooperazione Economica Internazionale

Project website: https://www.ita-slo.eu/it/recapmcv