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Internationalisation is a fascinating but complex path for today’s companies. In this focus group, we will explore together the challenges and opportunities that arise when one decides to expand one’s horizons beyond national borders. What are the critical success factors? What are the cultural and regulatory barriers to overcome? And how can we make the most of the potential offered by global markets? With your experience, we will be able to paint a complete picture of this issue and identify the most effective strategies.
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